MARKETING, SALES & COMMUNICATION

ACCOUNT MANAGEMENT

Overview

In the beginning, the program focuses on the Key Account Manager’s role in a constantly changing and competitive trading environment. It also teaches students how to achieve the Key Account business objectives of the organisation as a whole.

This program stands out because it takes into account both the selling organisation and the customer’s perspectives, i.e., it examines Supplier and Customer Pressure Points to translate brand strategy into action.

All Courses

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