The business world of today is characterized by unprecedented change. Established paradigms are being challenged by new competitors. The decisions are made by channel partners. Customers are looking for immediate, individualized solutions. Outer forces to be reckoned with including states and strain bunches make business as ordinary presently not typical. Marketers must be able to make difficult choices to survive and expand. Cross-functional collaboration is the new norm, and only businesses that pay close attention to what their customers want and need will prevail.

The attendees of Strategic Marketing Planning will be given clear procedures, useful tools, and a tried-and-true method for creating robust plans that will drive both the top and bottom lines. After completing this course, you will have a better understanding of how to construct a solid plan, starting with a solid foundational business analysis and working your way through each step of selecting appropriate strategies to provide superior customer experiences.

Sound decisions lead to significant business outcomes. This program will guide you to create world-class strategic marketing plans that will drive commercial results for your business by utilizing global best practices, a logical framework, practical tools, and a solid end-to-end process.

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