Vertex Learning

MARKETING, SALES & COMMUNICATION

SOCIAL MEDIA MARKETING MASTERCLASS

Overview

Even though social media has been around for more than a decade, many businesses are still debating whether or not to participate. This indicates that many are ten years behind the times. This course is meant to get you up to speed on what’s going on in the world of social media, familiarize you with the tools and platforms that are out there, and give you the skills you need to communicate effectively with your target audience on the media channel of their choice in their preferred format.

All Courses

SOCIAL MEDIA MARKETING MASTERCLASS

Overview

Even though social media has been around for more than a decade, many businesses are still debating whether or not to participate. This indicates that many are ten years behind the times. This course is meant to get you up to speed on what’s going on in the world of social media, familiarize you with the tools and platforms that are out there, and give you the skills you need to communicate effectively with your target audience on the media channel of their choice in their preferred format.

PRODUCT MANAGEMENT

Overview

Throughout the first phase of the product lifecycle, from conception to launch, product management is the department in charge of promoting new products. The function coordinates internal actions and guarantees the best output for the product. You will learn best practices for product management in this course that you can use in your company to raise the success rate of your products. Numerous tasks that reinforce the main themes will be included in the course, which will be quite engaging.

STRATEGIC MARKETING PLANNING

Overview

The business world of today is characterized by unprecedented change. Established paradigms are being challenged by new competitors. The decisions are made by channel partners. Customers are looking for immediate, individualized solutions. Outer forces to be reckoned with including states and strain bunches make business as ordinary presently not typical. Marketers must be able to make difficult choices to survive and expand. Cross-functional collaboration is the new norm, and only businesses that pay close attention to what their customers want and need will prevail.

The attendees of Strategic Marketing Planning will be given clear procedures, useful tools, and a tried-and-true method for creating robust plans that will drive both the top and bottom lines. After completing this course, you will have a better understanding of how to construct a solid plan, starting with a solid foundational business analysis and working your way through each step of selecting appropriate strategies to provide superior customer experiences.

Sound decisions lead to significant business outcomes. This program will guide you to create world-class strategic marketing plans that will drive commercial results for your business by utilizing global best practices, a logical framework, practical tools, and a solid end-to-end process.

ACCOUNT MANAGEMENT

Overview

In the beginning, the program focuses on the Key Account Manager’s role in a constantly changing and competitive trading environment. It also teaches students how to achieve the Key Account business objectives of the organisation as a whole.

This program stands out because it takes into account both the selling organisation and the customer’s perspectives, i.e., it examines Supplier and Customer Pressure Points to translate brand strategy into action.

STRATEGIC INTERNAL COMMUNICATIONS

Overview

Employees need to understand, believe in, and advocate for the organisation’s future direction to become ambassadors.

By providing a clear line of sight between business strategy and the roles that each employee plays in delivering it, internal communicators play a unique and crucial role in the success of an organisation in an environment that is becoming increasingly cost-driven and value-focused.

This course will show how the Inside Correspondences capability upholds the correspondence of business technique, yet in addition assumes an imperative part in its conveyance, by:

  • Making the case to senior stakeholders for an organisation’s internal communications capability that is effective and strategically aligned
  • Increasing internal stakeholders’ awareness, comprehension, and advocacy of your business strategy
  • Shifting your internal communications away from tactical interventions and toward a more strategically aligned, value-adding approach 
  • Showing how effective internal communication is crucial to your business’s success
  • Aiding you in assessing and increasing your influence as a strategic communications partner

DELIVERING BRAND-DRIVEN GROWTH

Overview

The S&P 500 demonstrates the increasing significance of intangible assets like brands in driving company growth and value. Executives who are well-informed and comprehend the effectiveness of marketing know how to use their brands as a growth platform. This point has not been lost on senior advertisers, who positioned brand methodology as their main need during 2020. However, many marketers struggle with starting and structuring brand-driven growth initiatives.

To propel growth, the majority of marketing executives will prioritize quantity over quality. As a result, product portfolios and experiences that feel “off-brand” become disjointed. Brand-driven growth can cause more harm than good if properly understood.

By dividing the process of comprehending and articulating a brand-driven growth plan into a series of sessions, Delivering Brand-Driven Growth addresses this issue. You will be able to use the Brand-Driven Growth Blueprint to create a practical plan that will assist you in achieving successful brand-driven growth after completing the course.

PUBLIC RELATIONS PRACTICE

Overview

PR and marketing have become crucial for any business, government agency, or corporation due to globalization, the rapid dissemination of news via social media, and the free flow of information worldwide.

All are finding themselves exposed and vulnerable to the speed of communication and the power of unchecked narratives channelled through the web, from world-leading nations to small islands, global corporations to local businesses.

They are constantly scrutinized, making them more susceptible to the crisis than ever before. The need for constant “engagement” and “relationship building” has become the PR and marketing profession’s bread and butter in this new media world order.

In addition to focusing on the shifts in the practice, this course will discuss the most recent public relations industry trends and methods. You will learn the “how to,” “when to,” and “what” of a successful public relations campaign over the course of the four sessions.

Along with focus group-based exercises and case studies based on the instructor’s personal experience with world leaders in conflict, the applications of influence in communications and public relations will be discussed.

Digital strategies and social media’s current best practices will be studied.

MARKET RESEARCH, EVALUATION & ANALYSIS

Overview

The fundamentals of market research are covered in this course, as are several advanced methods for gaining real and in-depth insight that can assist in making better business decisions.

It goes on to explain how to write a good brief and select the best agency; it assists you with perceiving how perceptions from research get created into bits of knowledge and how this can then be estimated essentially through NPS along a client experience map. The course is very hands-on and full of real-world case studies and examples that should motivate you to return to your day job with new skills, reference templates, and motivational stories to help your business grow.

COMMUNICATIONS EXCELLENCE IN CUSTOMER SERVICE

Overview

The ability to provide what your customers want and need is at the heart of excellent customer service. Excellence in customer service can benefit your business in several ways, including sales growth; encouraging your clients to spread the word about your business, leave positive reviews, and recommend it to others; and, in the end, it increases your customers’ likelihood of doing business with you again and again.

You will learn not only what excellent customer service is, but also about brand-new, one-of-a-kind, and amazing tools and frameworks. You will also learn how to make your customer service guidelines and how to make strategies that are perfect for your business and customers. The course also covers the dangers that could lead to bad customer service, how to reduce stress in customer service, and how to keep a positive attitude toward customer service.
You will figure out how to make powerful messages, pose smart inquiries, participate in undivided attention, and pick the right medium (up close and personal discussion, video gathering, call, or email) for your correspondence, to reliably, at last, convey client greatness.

EFFECTIVE COMMUNICATION FOR SALES SUCCESS

Overview

The ability to gather and present information in such a way that prospects want to do business with you, the sales representative, is at the heart of sales success. Your pricing, your value proposition, and even the features of your product won’t matter if you can’t get your customers to talk to you and listen to what you have to say. This course gives you the tools you need to be effective at listening and being listened to with attention.

Effective communication serves as a crucial link between sellers and internal teams like marketing and supports every stage of the buyer’s journey, from the initial conversation to the final transaction. Sales representatives benefit greatly from having strong connections made through effective communication. If there is no strategy to guide communication, it can overwhelm sellers or divert them from their objectives. When it comes to developing efficient sales communication strategies for their teams and customers, sales leaders must prioritize quality over quantity. If your customers and sales team don’t find the content useful, relevant, or easy to access, sending more email updates won’t make them more informed. Any effective sales communication strategy should be based on the idea that people should receive the right information, at the right time, in the right place.

PLANNING & RUNNING SUCCESSFUL PR CAMPAIGNS

Overview

Well-arranged and executed PR missions can drive vital authoritative change, shape public discernment and improve brand notoriety with key partners. This course will provide step-by-step guidance for effectively planning and executing a knockout PR campaign with a strategic approach from the conception phase to budgeting, from selecting and leading a good team to manage the campaign’s overall execution.

This course will also equip participants with the tools and strategies they need to incorporate social media engagement into their communications plans and better plan for it by taking into account the most recent digital trends in the digital age. Social media is now a major component of any successful communications strategy. This course will provide ample insight and walk you through the appropriate processes with a fully integrated simulative approach to PR campaigns and campaign design, as managing an organization’s reputation is now directed online more than ever.

MARKETING MASTERCLASS

Overview

A comprehensive understanding of marketing principles is necessary for anyone who needs to build and maintain relationships with customers. Delegates will leave this workshop with the skills and knowledge necessary to effectively contribute to their organization’s marketing initiatives because it will cover marketing theory and practice. They discuss how to use the marketing mix to build your brand(s) and the roles and responsibilities of brand management. Utilizing the most recent and best practice, figure out how to develop and guard your market position and amplify venture return.
You will learn how to be completely efficient and effective in all marketing activities. The marketing function will be covered in this manner in the most comprehensive manner possible.

CORPORATE COMMUNICATIONS

Overview

The environment for corporate communication is rapidly evolving. The world is becoming increasingly interconnected. The social media revolution is growing at an ever-increasing rate. At the push of a button, millions of customers each day have an impact on many millions more. An organization’s brand and reputation face new challenges and opportunities as a result of all of these factors. Corporate communicators’ significance has never been greater. This course will prepare you to tackle difficult situations in the corporate sector and boost your company’s image.

DIGITAL MARKETING

Overview

This practical course in digital marketing teaches you how to integrate digital marketing, reach customers, and increase revenue. It is appropriate for a wide range of occupations and all levels of experience in marketing and business and will help you understand how to get the most out of your online marketing investments and strategies. You will also learn how digital marketing is approached from the client and agency perspectives.

The topics covered in this class include:

  • Digital Display Advertising and Remarketing
  • Search Engine Optimization (SEO) Basic and Advanced Concepts
  • Pay Per Click Advertising
  • Mobile Marketing SoMoLo, Web, and Apps
  • Website Analytics

Our Course Experts are experienced professionals in digital marketing who has daily experience developing and implementing online marketing campaigns. Case studies and real-world examples based on global and regional online marketing practices will help you.
By the end of this digital marketing training, you will know how to create, implement, and manage a comprehensive digital marketing strategy for your business using a variety of channels and activities.

SUCCESSFUL PRODUCT LAUNCHING & BRAND POSITIONING

Overview

The foundations of business success are a successful product launch and brand positioning. Companies frequently rush into commercial product launches or brand positioning without adequately considering important strategic issues. Poor financial performance, inadequate customer focus, poorly defined segments, a functionally driven value proposition, confused brand positioning, and so on are some of the outcomes of poor brand positioning.

Through the application of tried-and-true methods for product launch and brand management in your organization, this highly interactive course will assist you in resolving these issues. The material takes you, bit by bit, through the course of fruitful item send-off and mark situating utilizing a scope of down-to-earth and simple-to-apply best practice instruments. This indicates that you will immediately apply the new information to your company hands-on, yielding immediate business advantages. Additionally, you can use Canvas as a blueprint for future projects related to brand positioning and product launches.

To share best practices, case material from a wide range of industries is investigated and evaluated. Using this strategy, you can gain insights based on other industries whose principles can be applied to your organization and that you may not have encountered before.
Metrics and analytical methods that aid in lowering the risk associated with brand positioning and the introduction of new products will receive some attention throughout the course. This does not necessitate previous statistical expertise. The analysis itself will not be the primary focus; rather, it will be on its practical application.

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