Marketing, Sales & Communication


Social media and online marketing have recently contributed to massive wealth generation for businesses worldwide. Those who have adopted these techniques have reaped enormous benefits, while others have fallen behind. Professionals in digital marketing have been the forerunners in this massive revolution. However, digital marketing is more than just creating a good product marketing campaign. It's a lot more than that.

This Specialization delves into various aspects of the new digital marketing environment. Majorly topics like social media marketing, digital marketing analytics, and search engine optimization. After completing the Digital Marketing Specialization, you will have a deeper comprehention of the foundations of digital marketing outlook to assist you in digitally creating, distributing, promoting, and pricing products and services.

Digital marketing is quickly becoming the dominant tool in the toolboxes of marketers. While "out of home" marketing and mass communication continues to dominate a company's marketing budget, digital components of these budgets are rapidly expanding. This is partly because to the fact that digital marketing allows for tracking the ROI on every dollar spent. As a result, experts in digital marketing must develop solid marketing and creativity skills and practical data analysis skills.

Knowing the ins and outs of the market is essential for digital marketing. Understanding customer dynamics and pressure points translate into a beautifully designed campaign to entice customers and sell them the product. A great digital marketer can get inside a customer's head and see the problem from their point of view.

If that seems exciting, you have come to the right place. This programme will prepare you for the future of marketing by providing you with the essential tools and skills for driving value at your company. You will learn the most relevant marketing skills today, such as Omnichannel marketing, marketing analytics, social media strategy, online advertising, and artificial intelligence approaches to customer value analysis.