MARKETING, SALES & COMMUNICATION

Well-arranged and executed PR missions can drive vital authoritative change, shape public discernment and improve brand notoriety with key partners. This course will provide step-by-step guidance for effectively planning and executing a knockout PR campaign with a strategic approach from the conception phase to budgeting, from selecting and leading a good team to manage the campaign’s overall execution.

This course will also equip participants with the tools and strategies they need to incorporate social media engagement into their communications plans and better plan for it by taking into account the most recent digital trends in the digital age. Social media is now a major component of any successful communications strategy. This course will provide ample insight and walk you through the appropriate processes with a fully integrated simulative approach to PR campaigns and campaign design, as managing an organization’s reputation is now directed online more than ever.